Schermata 2020-07-29 alle 11.54.21

World Manufacturing Forum 2020

11/11 - 12/11 | Livestreamed from Cernobbio, Lake Como

12 November

2:50 PM – 3:45 PM CET

POLICY & PEOPLE: The Dawn of Human-Machine Interaction

AI deployment must be based on an approach that promotes the respect of fundamental rights, including human dignity, pluralism, inclusion, non-discrimination, and protection of privacy and personal data.

Along with enhancing the machines’ skills, increasing amounts of data are being collected and information on human behaviour is being monitored; all of which present challenges for privacy and data protection.

One of the main issues concerning the relation between AI and workplace is about the interaction with the workforce, which requires new skills, and, on the other hand, a reduction of specific kinds of available jobs for humans.

We should also consider how AI is not only something the big tech giants are focused on, it is something that has an impact on our everyday life. It powers those amazingly accurate TV recommendations, as well as personalized search results. But AI has the power to do more.

The session aims also to discuss how AI applications promise to transform the lives of citizens across the globe, e.g. with autonomous vehicles, blockchain, education. People will learn how to live with intelligent products, improving their lives.


  • Marta Batalla Massana: Policy Officer, DG Grow – European Commission
  • Paolo Benanti: Roman theologian, Third Order Regular of St. Francis
  • Klaus Beetz: CEO, EIT Manufacturing
  • Chandrakant Salunkhe: Founder and President, SME Chamber of India
Watch the video of the Plenary Session 3


Marta Batalla Massana
Policy Officer, DG Grow – ‎European Commission
Paolo Benanti
Roman theologian, Third Order Regular of St. Francis
Klaus Beetz
CEO, EIT Manufacturing
Chandrakant Salunkhe
Founder and President, SME Chamber of India